• Our Story

    Adam and I met in Canberra when we lived beside each other in Kingston (everyone in Canberra loves Kingston). Adam was on scholarship with the Brumbies and I was relatively new to town with my work. We started to exchange movies and chats eventually turning it into a weekly dinner exchange between my house and his. Gave us a bit of feeling from home

    I've watched Adam grow in his personal and professional life including his introduction into the Wallaby squad. I eventually married and moved to the burbs and had my first son. Adam popped over one day when I was on maternity leave and I started showing him some fantastic tea that I was trying. We looked at a bunch of tea and the idea to form a tea business was formed. Adam wanted to build something that he could move into post Rugby and I want to do something that offers me flexibility around my children.

    Five years later and numerous hours of planning we were finally ready to take our own brand to market. It wasn't easy as we were particular about every part from the designs of our packaging, to the tea buyer and plantation that we selected our tea from. We searched tirelessly throughout the world for the right paper, copper inserts to store our tea in, inside the 100g loose leaf tea boxes. We wanted to surround ourselves with the right people so that they could grow with us and join us on our development journey.

  • Why Sri Lanka?

    We visited numerous companies and plantations in India and Sri Lanka. Eventually we had a difficult decision to make over a tea company that we would be happy procuring our tea through.

    We selected large loose leaf tea. These are the biggest and fullest leaves and roundest leaves from the high grounds of Sri Lanka. We source from a mountain region at the highest points of Sri Lanka making our tea rich in anti oxidants and untouched by the impurities of many plantations. Some of the lower ground plantations can inadvertently be affected from sprays etc used in higher fields and the run off and residue affects the tea. We are confident that this is not something we need to worry about at all.

    Low grade tea (known as everyday or Builders tea) is often paper bags filled with the lowest grade of tea. In the tea factory imagine big swives with multiple layers. As they shake them back and forward the smaller leaves fall through the mesh until the very bottom are the finest, smallest specks of tea commonly referred to as dust.

  • Adam Ashley-Cooper

    Adam Ashley-Cooper is an accomplished Australian Rugby Union player. As well as playing for the Wallabies, he also played for Super Rugby provinces - Waratahs and Brumbies.

    It was whilst playing for the Brumbies, Adam discovered his love for tea. Outside of training hours, rituals were created where Adam and his team mates would often visit local cafés to socialise and enjoy each other’s company. During this time, Adam lived next door to tea connoisseur Jody Hillier who introduced him to the many intricacies of the tea world. Their shared passion for a remarkable brew resulted in a partnership where five years later, BOUTEA was born.

    BOUTEA is Adam’s first venture into the business world and because of this, has become a project of passion. Knowing what works for him in a rugby game and the sum of parts it takes to be the best of the best, is an attitude he is taking in business and with BOUTEA.

  • Jody Hillier

    Jody’s passion for tea began many years ago, however it was the shared love of tea with Adam in Canberra that resulted in the partnership where five years later, BOUTEA was born.

    With more than 20 years’ experience working in logistics, Jody has taken on the role of Director of BOUTEA.

Our Story
Why Sri Lanka?
Adam Ashley-Cooper
Jody Hillier


The passionate people behind BOUTEA